Explainer Video An "explainer video" is a brief video that provides an introduction to or a summary of a subject. An explainer video is a short animated movie that focuses on explaining a business idea in an easy, engaging and compelling way, by utilizing a clear and concise speech; attractive and attractive visuals that quickly grab the viewer's attention. It's both educational and informational, generally it clarifies exactly what the company provides, how it can help the consumers with their problem and why that product/service is the ideal choice on the industry. Attributes What makes these videos different from any other marketing video? Check their attributes out! - Short: explainer videos are brief and very straightforward (no more than 90 seconds on average). - Simple: they pass a very simple and clear message by obeying the classical story structure of "what", "how" and "why". - Focused on the target market and their issues: these kinds of videos are created to meet the target audience's requirements, in order to make them feel recognized with the organization's proposal. - Top quality: to receive the very best marketing results, these videos have to have the best quality to be able to make the company stick out from the competition. - Animated personalities: explainer videos normally utilize animated characters to give a fun touch that generates a solid relation to the target market. - Branding colors: they generally utilize the look & feel of their brand's identity in order to spawn solid brand recognition. - Music: explainer movies have sound and music effects that set the mood to tell a particular story and help to increase participation. - Professional voice-over: These videos are also featured with a professional voiceover artist that show what is being shown on screen. Benefits Of An Explainer Video Now that we understand what an explainer movie is and what their most important features are, the question is: how can it help you promote your business? We have compiled 4 great benefits they have for improving your advertising plan. Check them out! 1: Explain your business idea in just a matter of seconds - Explainer videos are great to spell out your business idea in only a few seconds, they work flawlessly to immediately grab your audience's attention. By putting an explainer movie over the fold in your homepage, you could increase the average visit time by 2 minutes! 2: Boost your online visibility - Thus, if you make your visitors stay longer in your webpage, it's widely valued by Google (or any other search engine), considering it of curiosity and will rank it higher. Additionally, video articles gives you the chance to be on YouTube, the 2nd largest engine as well as the 3rd largest social networking site on the internet. 3: Increase conversions - Explainer movies are extremely catchy, attractive and compelling, and they invite people to continue watching. Individuals can realize what you do in a quick, simple, informative and fun manner. This is essential to start growing your conversion rates. Just for you to have a notion, an explainer video may increase conversions by 20% normally! 4. Build brand awareness - If you apply the colors of your new brand to the background and landscape of your video, the viewers will understand that your company is the one behind that proposition. Additionally, if you customize the characters of the video based on your target audience's personality, look, era, etc. you'll generate a powerful emotional bond with them. All this really helps a lot to build brand awareness and induce confidence towards your organization. So, if you consider the principal features of these videos, then you can see that they may assist you through every stage of their sales funnel: awareness, consideration and conclusion. It all depends on the message you would like to transmit and what kind of "activity" you wish to create from your target audience. Do not miss the chance to use such a great cost-effective marketing tool! Explainer Video
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May 2018
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